Rationale & story of my MTV

Story of my MTV

Tommy was being bullied by school mates since he was a child. His dad was died in prison and he was brought up by his uncle. Before his dad passed away, Tommy promised him not to do the things he had done, as well as to keep away from troubles. As a result, he did not get into any fight with others under any circumstances. Until one day, his girlfriend Becky was rapped by three villains.
This time he could not tolerant any more. The villains did not expect the coward, Tommy, to take revenge and they were all beat to death. Tommy showed his father that, sometimes he has to fight to be a man.

Happy Ending.


Rationale for the CD cover design

The central attention is Tommy which is in colours.
The background is mixed with different pictures from different parts of county, in black and white.
The title is in bright and warm colours in the sky of the county.

When picture loses colours, it conveys loneliness. The child is seen to be abandoned by the whole world. He was the all by himself to fight the troubles. Besides to focus attention on the child, the colour contrast also shows the character of the boy that he may look useless and small, but he has strong mind and once he fight back he will definitely gets what he wants.

The title is display in such colour scheme is to allocate to the mood of music. The song"Coward of county" by Kenny Rogers is medium tempo and belonging to country type. It conveys a happy mood instead of serious mood.

In addition, this song is targeted at young children which is about the same age as Tommy when he got bullied. As a result, I also use the icon of a star which is like a badge in the centre of "O" in "Coward of County. This will attracts the attention of the children.